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Top Tips for More E-Commerce Traffic

This is the Digital era. The world of e-commerce is witnessing an expansion that is leading to a prominent change in the entire retail landscape. It is entirely transforming the way we do businesses. When we think of e-commerce, there’s one thing that instantly surfaces to our mind – traffic. No traffic would mean no … Continue reading Top Tips for More E-Commerce Traffic

5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

Marketing your ecommerce site takes money — sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Some are as simple as hashtag use in social media, while others may take a little more research and practice. In the end, if it … Continue reading 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance

The modern world of technology can be frightening place. Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. Big data is beginning to reach a catalyst point, at which its use and its profitability are growing parallel –– and at exponential rates. Yet, … Continue reading Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance

Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” now have to close shop, and once-startup, online-only brands, including Warby Parker … Continue reading Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

8 Content Marketing Mistakes You Might be Making

Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the face-to-face relationships that businesses used to have with their customers; now relationships have to be built online. … Continue reading 8 Content Marketing Mistakes You Might be Making

Your Guide to Online Sales Tax

Starting an ecommerce company comes with a lot of tiny details. While sales tax isn’t exactly a tiny detail, it may be something you haven’t yet considered. Some outlets will tell you sales tax isn’t required for online sales. In many cases, this is true. Don’t take this as law, however. Instead, this short guide … Continue reading Your Guide to Online Sales Tax

Tips for Cyber Security: A Look at Payment Processing Online

Just how secure are you online? Let’s have a little chat about that.   If you’ve ever heard someone guarantee 100 percent security to you in cyberspace then you know you’ve got yourself a liar – and not a very good one. Of course, cyberspace will never be truly secure. This is why cyber security is becoming increasingly … Continue reading Tips for Cyber Security: A Look at Payment Processing Online

The Essential Guide to Using Mobile Messaging Apps in Your Marketing

  Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents). Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention … Continue reading The Essential Guide to Using Mobile Messaging Apps in Your Marketing

The 3 Pillars of Consumer Confidence

No matter what your ecommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it’s a whole heck of a lot easier when you use these three easy steps as your guide. Honesty The first step to … Continue reading The 3 Pillars of Consumer Confidence

How To Turn Employees Into Brand Ambassadors

  Brand ambassadors are the key to a strong company brand. Imagine having hundreds of employees actively promoting and advertising your company for you. Think about the power of a strong brand. Why is it that we pay thousands for an Apple computer when another brand of laptop costs a few hundred? Having a strong … Continue reading How To Turn Employees Into Brand Ambassadors