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Tips for Cyber Security: A Look at Payment Processing Online

Just how secure are you online? Let’s have a little chat about that.   If you’ve ever heard someone guarantee 100 percent security to you in cyberspace then you know you’ve got yourself a liar – and not a very good one. Of course, cyberspace will never be truly secure. This is why cyber security is becoming increasingly […]

The Essential Guide to Using Mobile Messaging Apps in Your Marketing

  Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents). Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention […]

The 3 Pillars of Consumer Confidence

No matter what your ecommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it’s a whole heck of a lot easier when you use these three easy steps as your guide. Honesty The first step to […]

How To Turn Employees Into Brand Ambassadors

  Brand ambassadors are the key to a strong company brand. Imagine having hundreds of employees actively promoting and advertising your company for you. Think about the power of a strong brand. Why is it that we pay thousands for an Apple computer when another brand of laptop costs a few hundred? Having a strong […]

9 Awful Ways We Push Customers Away

  Picture this. You’re the owner of AtoZJeans.com. Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the email and goes to your website. She browses for […]

How to Create a Facebook Business Page That Doesn’t Suck

            So you’ve decided to set up a Facebook page for your company. You may have heard that 52% of all marketers have found a customer via Facebook in 2013 — and you want to join in on the fun. But, if you’re going to slap together a Facebook page and expect leads and […]