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How To Turn Employees Into Brand Ambassadors

  Brand ambassadors are the key to a strong company brand. Imagine having hundreds of employees actively promoting and advertising your company for you. Think about the power of a strong brand. Why is it that we pay thousands for an Apple computer when another brand of laptop costs a few hundred? Having a strong […]

9 Awful Ways We Push Customers Away

  Picture this. You’re the owner of AtoZJeans.com. Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the email and goes to your website. She browses for […]

How to Create a Facebook Business Page That Doesn’t Suck

            So you’ve decided to set up a Facebook page for your company. You may have heard that 52% of all marketers have found a customer via Facebook in 2013 — and you want to join in on the fun. But, if you’re going to slap together a Facebook page and expect leads and […]

3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships

  A pop-up shop, by simplest definition, is a temporary retail location, with the goal of making a permanent impact with your audience. More and more brands – ranging from established retail giants to ecommerce companies – are using pop-up shops as a mechanism to build stronger relationships with their customers. Notice that the goal […]

6 DIGITAL MARKETING TACTICS FOR YOUR BRICK-AND-MORTAR BUSINESS

  In today’s world, it’s all about transforming your brick-and-mortar business into a destination – a place where customers are excited to visit. Quality customer service, extensive product/service knowledge, and your storefront’s overall vibe are important pieces of the puzzle. But the digital world we live in today demands a positive online experience as well, […]

5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers

  If you’re an ecommerce business owner and the only conversion opportunities on your site are to purchase, “contact us,” or subscribe to an email list or blog, you’re leaving money on the table – plain and simple. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, […]