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Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

Brands with both a physical and digital presence make almost 30% more in revenue. Consumers report a higher level of satisfaction with brands that have both a brick-and-mortar and online store, according to a recent study. Legacy brands who once hailed shopping malls as their “mecca” now have to close shop, and once-startup, online-only brands, including Warby Parker … Continue reading Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site

8 Content Marketing Mistakes You Might be Making

Content marketing is in its relative infancy, but those who do it well are reaping huge benefits. And those who do not are missing out on a customer base that could really grow their businesses. Gone are the face-to-face relationships that businesses used to have with their customers; now relationships have to be built online. … Continue reading 8 Content Marketing Mistakes You Might be Making

Your Guide to Online Sales Tax

Starting an ecommerce company comes with a lot of tiny details. While sales tax isn’t exactly a tiny detail, it may be something you haven’t yet considered. Some outlets will tell you sales tax isn’t required for online sales. In many cases, this is true. Don’t take this as law, however. Instead, this short guide … Continue reading Your Guide to Online Sales Tax

Tips for Cyber Security: A Look at Payment Processing Online

Just how secure are you online? Let’s have a little chat about that.   If you’ve ever heard someone guarantee 100 percent security to you in cyberspace then you know you’ve got yourself a liar – and not a very good one. Of course, cyberspace will never be truly secure. This is why cyber security is becoming increasingly … Continue reading Tips for Cyber Security: A Look at Payment Processing Online

The Essential Guide to Using Mobile Messaging Apps in Your Marketing

  Millennials. Generation Z. The two groups comprise the most coveted set of consumers. They are future clients and customers, and they will determine if a brand lasts or lags behind. But they are a confusing group — to brands (and their parents). Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention … Continue reading The Essential Guide to Using Mobile Messaging Apps in Your Marketing

The 3 Pillars of Consumer Confidence

No matter what your ecommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it’s a whole heck of a lot easier when you use these three easy steps as your guide. Honesty The first step to … Continue reading The 3 Pillars of Consumer Confidence