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10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them

A study by Baymard Institute found that 68.5% of consumers abandon their online shopping carts. That equals a lot of lost revenue for brands. The more concerning issue is that many online sellers don’t understand why people abandon their shopping carts. Without this, brands can’t implement a fix. To get you started on your path to discovering why people are … Continue reading 10 Reasons Why Consumers Abandon Online Shopping Carts — And How to Fix Them

A Critical Look at Ecommerce CTAs: What Works and What Lacks

An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use. The last thing you want is for your CTAs to be labeled “click-bait,” but you have to get buyers to convert somehow, right? We’ve shared … Continue reading A Critical Look at Ecommerce CTAs: What Works and What Lacks

3 Ways to Make FOMO Work for Your Ecommerce Company

Fear of missing out, or FoMO, is a very real emotion that has gripped the world. From the ability to keep up with live news and friends’ social feeds to making purchases from wherever we are, the internet has both created that fear and given us ways to appease it. As annoying as the term … Continue reading 3 Ways to Make FOMO Work for Your Ecommerce Company

4 Tips to Master the Art of Upselling and Cross-Selling

Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. The problem is that savvy buyers see right through the “You may also like…” and often skip the additional purchase. To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince the buyer that your suggestions … Continue reading 4 Tips to Master the Art of Upselling and Cross-Selling

How Mobile Commerce Is Changing the Way We Shop

The push really is on for businesses to adopt mobile friendly websites, especially now that Google has announced the changes to its algorithm to penalize the unfriendly ones. This is great news for all shoppers who search and buy from their phones and tablets. The mobile commerce numbers are already staggering. Who’s Shopping on Mobile Devices? Mobile … Continue reading How Mobile Commerce Is Changing the Way We Shop

3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight

As customers, we really only expect the most basic level of service. We find a product, pay for it, and it shows up at our house a few days later. Transaction complete, right? When we do experience the minimum requirements, consumers are happy enough. We’re willing to leave great reviews based on minimal interaction. With … Continue reading 3 Amazing Examples of Ecommerce Companies Ensuring Customer Delight

Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer

You’ve decided to launch an online store and join the ecommerce revolution. The very first questions you need to answer are all about your product: what will you sell, where will you get it and how will you get it to your customers. Amazing marketing and incredible customer service won’t get you very far without … Continue reading Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer

Top Tips for More E-Commerce Traffic

This is the Digital era. The world of e-commerce is witnessing an expansion that is leading to a prominent change in the entire retail landscape. It is entirely transforming the way we do businesses. When we think of e-commerce, there’s one thing that instantly surfaces to our mind – traffic. No traffic would mean no … Continue reading Top Tips for More E-Commerce Traffic

5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

Marketing your ecommerce site takes money — sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Some are as simple as hashtag use in social media, while others may take a little more research and practice. In the end, if it … Continue reading 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site

Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance

The modern world of technology can be frightening place. Sure, the internet has democratized information for developed countries, and is continuing to do so for emerging and developing countries across the globe. Big data is beginning to reach a catalyst point, at which its use and its profitability are growing parallel –– and at exponential rates. Yet, … Continue reading Online Security & Protection Measures: What All Ecommerce Owners Need to Know About PCI Compliance