The 3 Pillars of Consumer Confidence

The 3 Pillars of Consumer Confidence

No matter what your ecommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it’s a whole heck of a lot easier when you...

How To Turn Employees Into Brand Ambassadors

  Brand ambassadors are the key to a strong company brand. Imagine having hundreds of employees actively promoting and advertising your company for you. Think about the power of a strong brand. Why is it that we pay thousands for an Apple computer when another brand...
9 Awful Ways We Push Customers Away

9 Awful Ways We Push Customers Away

  Picture this. You’re the owner of AtoZJeans.com. Your customer Patty checks her email inbox and finds an email from AtoZJeans.com that tells her about a sale on patterned skinny jeans that she’s had her eye on for the longest time. She quickly clicks on the...